I decided to do a scientific experiment today.
Below are 3 descriptions of 3 most known CF Gyms on the market, which are respectively in Milano - Italy, Barcelona - Spain, Los Angeles - USA.
Now I would like you to read these few lines below and try to understand who convince you the most.
It is not to make you waste time, in a very short time I will reveal to you why it is so important (I replaced the brand name with XXX):
- CF XXX born to let everyone know about the practice of CrossFit. Our aim is to teach the techniques of this sport to every single person, dedicating time, professionalism and seriousness to each of them, asking for commitment, trust and continuity in their training.
- With us you will have the opportunity to get involved and achieve your goals. With your motivation and our professionalism we can help you achieve the results you desire, whether you are an athlete with the need to improve your performance or a person who wants to get back into shape and feel good
- XXX is a premier CF gym in Los Angeles, CA. It is our mission to offer the best possible service aimed at helping people of all fitness levels improve their quality of life.
Honestly, you as a customer, do you understand which one is the best for you?
Everyone shout meaningless words as: professionalism, achieve your goal, best service, helping everybody whoever you are…
Let me tell you one thing:
Have you ever heard a vendor selling shitty products exclaim: come to buy my shitty products, they are really horrible and be sure I won’t care if it breaks?
Hey Umberto!! Of course not! No one is so stupid to scream his products are shit!
And tell me one thing, do you really think that screaming about your professionalism and your best service is so different from what you consider a scandal few seconds ago?
No, I tell you, NO! Absolutely no! Words like professionalism, best products, best service, helping everybody sound EMPTY. Everyone says the same.
Your gym instead?
Do people know what you do? Do you know what makes you different from those around you? Do you know why your customer should choose your gym instead of the ones around you?
If the answer is NO, you have a problem.
You are condemned, in fact, to fight in a market of equalists that are distinguished only and only for the price of what they sell.
The final result? Discounts and discounts that your pockets cannot afford and that can do nothing but bring your company to its knees.
There is only one way out of this vicious circle that always and only ends with failure.
Differentiate your product, giving people a specific reason to buy from you only regardless of the cost and do marketing accordingly.
And where do you learn all this? From where should I start??
It’s simpler than you think!
Click this link to discover the biggest weapon we have prepared for you: