There are four things you don't consider about selling your gym services, but which you should - instead - keep in mind.
The "modern marketers" or "gurus of gyms with the largest belly of my trustworthy pizza chef" are not used to explaining to you what really works.
They generally only explain to you what has always worked for general companies. They do not care about the figure of the salesman-trainer of a small gym and let them act as scammers in order to scrape together a few customers and a minimum turnover at the end of the month.
In practice I can open your mind - and new horizons. And not because I'm a magician. Simply because I know the right things.
These four things are printed in your head and from tomorrow you will be a seller a thousand times better than those who usually consider obsolete principles to be valid.
Here it is:
1 - THE SALE IS ALWAYS AGAINST THE COMPETITION:
You must always remember it. This is a basic principle from which every form of intelligent and effective sales and marketing is born. No customer orientation, quality or value. Competition orientation. Keep this in mind when you establish - or reiterate, in some cases - why your customers should listen to you instead of your competitors;
2 - PEOPLE ONLY PERCEIVE TOPICS IN A RELATIVE SENSE:
What does this mean? That what you explain to people is NOT displayed, perceived (and therefore not understood) unless you compare it to something else.
Adjectives like "good", "best", "beautiful", "fast", have no meaning in an abstract sense. Absurdly, they can take on a very powerful meaning when compared to something else.
And what do you have to compare your product or service with? We said it in point one: competition. Then...
3 - WHEN YOU HAVE TO ARGUE A POINT, ALWAYS DO IT IN RELATION TO SOMETHING ELSE:
You must never argue "nothing". When you have to explain something of what you do, the features, the benefits and the benefits of your product or service, you never have to argue in the abstract.
On the contrary, you must always argue in relation to something else, to show that what you are saying is actually "better" in relation to an alternative.
4 - ALWAYS CONTRAST YOUR SOLUTION WITH WHAT IS ON THE MARKET, OR THE DECISION NOT TO SOLVE THE PROBLEM AT ALL:
Obviously not to everything that is on the market. First you have to contrast it to what the market leader does.
Do this in the right way and you no longer have to worry that your customers will go to others instead of you when you talk about the competition.
And I'll tell you more.
Once you master this comparison skill, you will be able to get people to prefer you far more than any other alternative on the market.
Do you want to know it all?
That's exactly what I teach you to do at the Business Mentorship, right away.
I will endeavor to have the ability to be able to say what you want without fear of competition.
And in a hyper-competitive market like today, doing business without having this skill is the same thing as deciding to close your gym. Be it soon or late.
You can ignore what I told you, or start applying my methodologies in your business, realizing that they are the only solution to the "economic crisis" and start craving to participate in our Business Mentorship.
Know that those who arrive first get better. In all senses.
The offer that is in force today to participate at the Business mentorship is not the one you will find tomorrow. You should act now.
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